News Release: 8 out of 10 prefer Donor Strategy in 2006

2006 sales analysis highlights that CharitySoftware Limited strides ahead as a partner of choice for the UK not-for-profit arena. 83% of organisations who received a demonstration of the company’s database solution, Donor Strategy, decided to invest in the long-term with CharitySoftware Limited.

At the close of 2006, 62 charities and education organisations had signed up for Donor Strategy bringing their client list to over 150. Managing Director, Jonathan Air, comments: ‘These figures reflect a highly successful period of managed growth: we have continued to listen to our clients, increased our expert team, hit our strategic targets and penetrated key areas of the sector.’

New clients in 2006 include: the Royal Society; Children’s Heart Federation; Groundwork Hertfordshire; St John’s School, Leatherhead; Portsmouth Cathedral; University of Bedfordshire; Rockinghorse Appeal and The Rainforest Foundation. Cheryl Spain, Development Manager at Groundwork Hertfordshire, states: ‘'Donor Strategy is highly flexible, easy-to-use, cost effective and incredibly powerful. It is revolutionising how we work and saving us time and money in our administration.’
 
Sales Manager, David Jones, who joined the team in February, achieved an impressive 81% sales success rate. He comments: ‘The software really does sell itself. It excels in functionality, our pricing is transparent and our after-care is outstanding. I have worked directly in the sector, so it’s very rewarding to offer a solution I know will make a positive, long-term impact on so many clients.’

2007 will see CharitySoftware Limited encouraging more organisations to fully research the market when looking for a fully developed database.