Switching to Donor Strategy
From 4pm on Friday 8th June 2007, CharitySoftware Limited will be making a total brand switch to lead with their product name, Donor Strategy - the complete CRM, fundraising and alumni database solution, exclusively for the not-for-profit community. This strategic decision will help build consistency and a strong brand identity as the company continue with their managed growth.
Louise Hamilton, Marketing and Communications Manager, enthuses: ‘Everyone here is really behind the new look as they were involved from day one. We feel it captures the essence of who we are as a company and where we are going. Fresh, bright, warm and innovative are consistent comments from clients.’
The process started with a company Vision Day in December 2006. Over the last six months they have undertaken market research, worked with client focus groups and actively involved their whole team.
Jonathan Air, Managing Director, adds: ‘Clients are central to our organisation, so our new branding aims to reflect that we are a people focused and professional supplier to the sector. The icon also illustrates that we offer a flexible, modular product that is easy to use.’
An exclusive preview of the new branding was revealed at the Royal Society on 7th June 2007 to sector media, consultants and partners. The celebration was marked with a tower of cakes embellished with the new icon that will be the new desktop shortcut for users of the database.
The new branding also reflects a new evolution for the company as they launch a major new product release of Donor Strategy. A strategic marketing plan is also complete, which includes plans to transform the current website and measures to ensure the company remains highly in-tune with the sector.
After researching 15 possible design houses, the company selected Synergy Marketing and Design in Bristol to work with. Although some new printed material has been produced, downloads of the new literature will be encouraged.
- Receive free copy of information-packed magazine, featuring Donor Strategy article
- Donor Strategy Gold Day
- Room hire at The Distillery
- IDPE 2008
- First Annual Conference and new Head Office launch for sector software house
- Donor Strategy to host annual conference on 20 May
- Donor Strategy survey with chance to win camcorder
- New HQ for Donor Strategy
- Gift Aid budget news
- More major IT survey success for Donor Strategy
- Join Donor Strategy at CHASE 2008
- Donor Strategy to sponsor and present at schools conference
- Donor Strategy celebrate reaching 200 clients
- Institute of Fundraising Yorkshire Annual Conference 2008
- Donor Strategy issue festive egame
- Institute of Fundraising Midlands annual conference
- Institute of Fundraising Scotland annual conference
- Market research prize draw winners
- Response to FRSB's call to allow supporters access to fundraising databases
- CASE conference 07: gold sponsor and guest speaker notes
- Donor Strategy version 4: fresh look and enhanced user benefits
- David Walwin joins team as Account Manager
- Donor Strategy most popular fundraising software
- New Training Manager to ensure levels of client satisfaction remain high
- News Release: 8 out of 10 prefer Donor Strategy in 2006
- Marketing and Communications Manager joins the team